Limits And Opportunities Of In-Game Advertising Under Italian Law
Riassunto
Limits And Opportunities Of In-Game Advertising Under Italian Law
Article by Francesco Portolano and Matia Campo
The videogame market has undoubtedly become a new investment frontier for advertising professionals, who have begun taking advantage of the enormous opportunities In-games advertising (whether in the form of product placement or otherwise) has to offer.Product placement occurs when a commercial pr...Vedere l´intero contenuto di questo documento