Limits And Opportunities Of In-Game Advertising Under Italian Law
Mondaq Business Briefing › Italy Law Articles in English (2007)
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Limits And Opportunities Of In-Game Advertising Under Italian Law
Article by Francesco Portolano and Matia Campo
The videogame market has undoubtedly become a new investment frontier for advertising professionals, who have begun taking advantage of the enormous opportunities In-games advertising (whether in the form of product placement or otherwise) has to offer.Product placement occurs when a commercial pr...See the full content of this document
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